I worked as the art director and design lead at Lantana Foods for 2.5 years and continued to support them with freelance design and consulting after their sale and transition.

When I first joined, Lantana Foods was a national CPG brand in the middle of a rebrand. I provided art direction for all creative assets, marketing campaigns, and third-party designers and photographers, in addition to leading brand, website, and asset redesigns.

My role was broad and hands-on — I handled everything from concepting and creating all graphic design needs to shooting and editing food photography and video ads. I also managed and provided art direction for content produced by both external vendors and myself.

By the time I wrapped up my work with Lantana Foods, the brand had expanded internationally, grown its online following, and landed on even more store shelves.