Rib Rack is on a mission to help people enjoy life’s simple pleasures with better-for-you BBQ sauce. My work with Rib Rack started out as simple as their ingredients—setting up their social media profiles and updating a coupon—but it quickly grew into much more.

As a brand focused on reaching the masses, Rib Rack needed sales materials, digital banners, coupons, and product renders—all areas where I have extensive experience. I also worked directly with the brand manager to create custom content for tailgating season. With a budget-friendly, hands-on approach, we collaborated on-site to shoot BBQ photos and videos, which I then curated and edited for final release.

To ensure Rib Rack had a strong online presence, I not only consulted on email design but also created and curated content for a complete overhaul of their Amazon A+ product and store pages.